Corporate social responsability Beppe Robiati
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© Beppe Robiati Design & Webmaster: Claudio Malvezzi
Author & ©: Beppe Robiati Design & Webmaster: Claudio Malvezzi
Author & ©: Beppe Robiati Design & Webmaster: Claudio Malvezzi
Corporate social responsab...
CORPORATE SOCIAL RESPONSIBILITY In 1995 the Universal House of Justice, the international governing body of the Baha’is of the world, published a document entitled “the Prosperity of Humankind”, which gave an interesting indication to the world on the direction pursued by corporations: The most important role that economic efforts must play in development lies, therefore, in equipping people and institutions with the means through which they can achieve the real purpose of development: that is, laying foundations for a new social order that can cultivate the limitless potentialities latent in human consciousness. (1) Just over the past 10 years, the business world has attempted to change its economic activities in efforts g to answer a question the most conscientious businessmen often ask themselves: “what is the role and the influence of corporations in the social field? Can corporations help social development in their context?” Reflecting upon the meaning of the above quotation, we can see how, in the world, crossdisciplinary consultations are happening among economists, philosophers and social commentators who attempt to give an answer about the possible contribution of businesses to development. Therefore, a new movement of thought was born and has brought a great cultural innovation in corporations. Known as CSR (Corporate Social Responsibility), it refers to the social responsibility of business enterprises. This movement is influencing governments social policies, corporate financial policies, economics text books in all universities of the world and the operational world of business. According to the classical model of capitalism, a corporation is defined as an enterprise whose main goal is profit. The past two centuries have seen many enterprises and entrepreneurs who have adhered to this very definition and have used the market and their entrepreneurial and managerial skills to increase profit at any cost and by any means. Over the past few years, however, businessmen have started to become more aware, influenced by new world phenomena such as: Globalization Ever increasing competition Extreme fastness/speed of technological changes The change from an industry-based to a knowledge and information-based economy Demographic changes and migrations Environmental challenges Change of values They have understood that the only guarantee for consistent economic growth lies in the capacity of creating “wellness” in society in a broader connotation. This “broader connotation“ has implied an innovative redefinition of business enterprise, which is no longer exclusively orientated toward the pursuit of profit at any cost, but encompasses the necessity of adding other objectives to the traditional market logic, such as: